The new guard for Games Workshop has been pretty cool as of late. Hell, they have even been listening and play testing with the tournament people to develop 8th edition, which would have been unheard of for the old guard. If anything, they are happy people are getting the word out.
Using "Isn't keen", would say "They are not enthusiastic about suing -", Which may or may not be your point but from what I read and based on the comic, it seems against your point.
Games Workshop can eat a dick. They're coasting on sales new tweens, old guard nostalgia w/ money, and just rearranging the deck chairs. They constantly mismanage their own IP in ways that damages them in the digital space. The only reason they're still around is lack of viable competition.
Small note about "stories advancing" the origional world of darkness ended with its "End Times" event. And normal(non-40k) WarHammer had its end as well.
The plot is moving forward.
As of this year, in a span of 3 small books:
-Cadia got rekt, the Eye of Terror is spilling into the Materium
-The Eldars and Dark Eldars worked together to create a new eldar God of Death
-Papa Smurf finished his 10k year long nap and is heading to Terra.
> The far future been grimdark for ages and yet no in-game empire fell.
The Old Ones, Necrons, and Eldar had empires which fell during backstory events. The squats didn't exactly fall; they were just retconned out of existence.
Also, those pauldrons are far too small. NOT Chapter Approved.