One of the advantages to reading a daily comic is you can even "touch" the feeling of the author, and know when he is happy, sad, angry, bored or uninspired.
I suspect Jo is trying to mock the industry rather than us fans of Alek, but I can't help but agree with some of the other criticism here...
Alek is so heavily underused, please be nicer to her in the future Jo :c
This arc seems really mean. She just wanted some attention, and now he's tormenting her? Is our purple tentacle monster truly so capricious that he would resort to this cruelty? Is there no love left in this world?!
This reminds me the newest Tomb Raider game is going to be a cartoony mobile game based on the classic design; hmmm, something about commentary on the gritty edgy take on some classic characters in there...