Seems my default browser doesn't load ads even with the blockers disabled. Had to use MS Edge to see them. I'll make sure to do that a few times a week to send some review your way.
I think long format is good from time to time, like the Anti-Mage DOTA story from a while back. It also seems easier for content, instead of trying to figure out a good single joke.
I'd throw it out to "Go with whatever format seems easier to put together"
The long format should give you more space per panel to work/play with whether you stick to the more typical three panel setup or choose to break it up. Might be nice