Yes, it sucks, but it also works - just look at Skyrim and Fallout 3 and up. Yes, they are bland, generic, barely an RPG anymore and are spit in the face of fans, BUT each of them sold 100 times more than the entire great franchise before them.
One local Games and Toys store sold a business group of small Games and Toys stores. They aren't highly specialized, but still recommend some less mainstream stuff. That group got bought by a large chain and they can't spend time with consumers and will soon only sell games you find in WalMart.
I don't understand why companies often feel the need to change to appeal to imaginary customers, when what they were doing was already good enough. Like we say down here, why change a winning team? That greed of trying to appeal to all may often ultimately lead to the downfall of a brand.
...another example is Ultima Online, which had a high player base (eventhrough it had shitty servers at the time) because people loved the system, then they went Harcore/Softcore mirror worlds and players started their Exodus.
@Marios Andreou
Excuse me but: what does it have to be with competitive? Each genre has its niche on the market, there isn't only "Competitive" & "Casual".
Check WoW, it was competitive? did it had a solo/team competitive mode?
Now compare it to today. [1/2]
You realize that competitive can also ruin the fun for casuals right?
Take tf2 for example,when valve used to update its weapons they cared a lot more about competitive than casual and as result several weapons became useless and many fun loadouts were ruined as well like the suicide demoman.